Remarketing – Useful Marketing Tool or Cyber Stalking?

Remarketing is a feature that lets you reach people who have previously visited your site, and show them relevant ads across the web or when they search on Google. When people leave your site without buying anything, for example, remarketing helps you connect with these potential customers again. You can even show them a tailored message or offer that will encourage them to return to your site and complete a purchase.

Take for example, Joe Bloggs. Joe was just looking online for a brand new pair or rugby boots, but not just any rugby boots though, Puma rugby boots. He looks at them on ProDirect and decides that he won’t buy them today. He logs onto his Facebook and sees rugby boots advertised on the sidebar of his newsfeed, but not just any rugby boots people .. yes, you guessed it, they’re Puma rugby boots! Poor old Joe doesn’t know what to do and in all this craze of a situation he goes back to ProDirect and buys them! .. Poor old Joe eh!

From a business perspective remarketing can be great as it gives the business a second chance to gain that vital sale! However, some businesses may have to look at why the customer needed a second persuasion to purchase the product. Businesses will have to take a look at the checkout process, is it too long? Is it too complicated for poor old Joe? Nonetheless remarketing is a great way of getting customers to purchase your product. Here is a video about how to set-up a remarketing tool.

There are a few fears about privacy policies with regards to remarketing not to mention people getting annoyed with seeing ads constantly popping up from sites they went on a month ago.

The fact of the matter is, if you use remarketing correctly, it can be a brilliant tool for you to succeed in your business!

 

Until next time,

 

Ross

 

 

Dinamo Riga’s 1st Time Campaign – Case Study

A work mate of mine is from Latvia and he showed me this video!

The video is a marketing campaign which his favorite ice-hockey team carried out in order to try and get more people to ice-hockey games instead of the cinema etc..

In Marketing, we often here about direct & indirect competitors. Well, in this video you will see how Dinamo Riga marketers try and beat their indirect competitors!

Enjoy!

Cork City FC Marketing Campaign 2014

For anyone that knows me, knows that I am a massive Cork City fan – season ticket holder for the last 5 years in fact! Last year, the club decided to put together a Marketing working group to come up with a marketing plan for the 2014 season and credit where credit is due, they really did a brilliant campaign leading up to the first game of the season against St. Pats (the champions from last year).

One of the things they did was put up billboards around the city & district area like the one below.

Whilst there are more creative billboards in the world, the one which Cork City produced was actually pretty good & it was no doubt one the factors for getting an attendance of 5,500 people at the Cross on the opening night of the season.

Another marketing idea which they carried out was a promo ideo which was launched the week of the first game. It can be seen below.

This created a lot of buzz for not only long-term supporters but also casual football supporters in Cork who turned up on the night.

Sports marketing would be something which I would love to get into when I finish college as I love sports and my course is really interesting.

Until next time,

 

Ross

 

P.S. City ‘Til I Die! 😀

 

 

Why Businesses Should Blog?

Since I’ve started blogging, I’ve come to realise that blogging can actually help businesses. “But I thought blogging was an online diary to let your feelings out” I hear you say .. well yes but it is so much more than that! Blogging is one of the most valuable tools that businesses have to engage with customers and ultimately make their lives easier. If you’re not blogging, it’s time to get started or get left behind!

So without further delay, here are my reasons ..

1. A blog is a simple, easy-to-use platform for connecting with and sharing timely and relevant information with customers. It’s your direct communication channel. Businesses such as Dell blog. Though Dell’s corporate blog rarely strays from Dell-centric news, the company posts with a great conversational voice, often breaks news on their blog (which keeps people coming back), and listens and responds to customers. Dell also posts regularly (1-2 posts per day at least) which keeps content fresh and encourages repeat visits.

2. A blog creates a two-way conversation with customers, prospects and industry peers. It encourages interaction, comments and feedback. Make sure you reply to all comments as feedback is key to any succesful business.

3. Blogs are cost-effective marketing investments. Every post you publish is a long-term asset that helps build brand awareness and promote your expertise, products and services.

Those are my top three reasons why businesses should blog. There are several more on the following YouTube clip.

 

Until next time,

 

Ross

5 Tips to help you create Facebook Like Page!

Hello again people! Back blogging again and this weeks topic is “5 Tips to help you create a Facebook Like Page!”.

But first some Facebook facts .. who doesn’t like facts! Did you know that 1 in every 13 people on earth are on Facebook and that the average user is connected to 80 community pages, groups and events. This means there is a huge opportunity for businesses to reach there Target Market while also promoting there name to a vast and diversified audience.

With the above in mind here are my 5 tips to creating a brilliant Facebook Like Page:

1. Customize your page URL

There is nothing more annoying when searching for a page and not being able to find it. The URL should be exactly tailored to what the page is about. A list of numbers & letters is not appealing and HARD TO FIND!!

2. Make sure your page layout fits

Pictures must be cropped to fit the profile and cover photo slots perfectly. It gives a bad impression if half the photo is cut off or cant be seen properly. The picture must be also eye catching so that people may feel tempted to visit the page. this can be done using humor, strong visuals or even something simple as an attractive person showcasing the product/service. Make sure personal information is accurate and tells the potential customer/current customer all they need to know about the company.

3. Try make your page cool, be creative

THINK OUTSIDE THE BOX!! Run competions & just make the page somewhat not boring!

4. Make sure the page is a like page and not a friend request page

Yes, you make think this is something people would never be silly enough to do but it happens! Trust me trying to rectify this problem is not anyway shape or form funny, I should know, in a previous job, I had to get 5000 people from the friend page to like the new “Like Page”. Before that, I was told delete people from outside the area as there was a 5000 friend limit! Absolute disaster!

5. Use Humor

Try to use humour but link the business to make people feel more reassured about your product or service. Overuse of humour tends to have a negative affect.

That is my 5 tips for creating Facebook. If you do it right, be creative and think outside the box, then the possibilities are endless!

That’s all for me right now people,

Until next time,

Ross

And so it begins ..

And so the blogging begins! What can I say, I never thought in my life that I’d be a blogger, but here I am, blogging away!

I tend to ramble and go on, when it comes to certain topics but like my slogan says, I’ll try and make it all “educated” ;).

I hope ye all enjoy my blog over the coming semester and I assure you all, it will not be boring!

Until next time,

 

Ross